Monday, 19 March 2012

What I learn from internship period

I experience and gain a lot from this intership period.

Go further in doing marketing analyse and using marketing tools.
Practise more effectively in communication with client and people outside school.
Using the website design knowledge which I learn into real use.

Sunday, 18 March 2012

Review of learning goals

My learning goals of the internship is:

Marketing
Communication
Improve my website design skills

Thursday, 1 March 2012

Research

1.Why should Manhattan Deep Pan Pizza have a website? Do potential customers check out the website before they make their buying decision? Could you order your pizza online? In which way would a website influence the customer behavior? Which expectations do customers have to a website of Manhattan Deep Pan Pizza?
My found out is that nowadays internet play an important part in people daily life, therefore this restaurant also need an own website to do promotion and expand its market.
I interviewed young people passengers in the walking street, and they tell me they usually use Mobile phone PLACES App to search for nearby restaurants, and they will visit restaurant website to know more information about the introduction of restaurant, its menu and dishes and price, and then make decision to walk in to eat or not.
And also according to a study by OTX research, about 2/3 of customers use the information they find through social media to influence their buying decisions. 67% of customers are likely to pass this information on to others, and over 60% trust information they find through social media more than traditional advertisements.
Therefore,Manhattan Deep Pan Pizza House, with a website of its own, would increase its brand awareness and visual identity,increase positive brand mentions online, improve search engine rankings. Then through reviewing website, a wider range of customer will know this restaurant, then the goal of increasing sales is achieved.Website coulde provide sufficient menu information resource for customers.

Wednesday, 22 February 2012

the rest parts of 7 steps

5. Eat the audience:
Due to the essence of work, most of the audience are invisible to web designers.
What they could do is imagine them in different ways and know what they want.
6 / 7 Fliter / Justify
Basically, they refer to the same stuff.
Every part of the design is important and should be deliberatley choosen.
Everything counts.