Research

1.Why should Manhattan Deep Pan Pizza have a website? Do potential customers check out the website before they make their buying decision? Could you order your pizza online? In which way would a website influence the customer behavior? Which expectations do customers have to a website of Manhattan Deep Pan Pizza?
My found out is that nowadays internet play an important part in people daily life, therefore this restaurant also need an own website to do promotion and expand its market.
I interviewed young people passengers in the walking street, and they tell me they usually use Mobile phone PLACES App to search for nearby restaurants, and they will visit restaurant website to know more information about the introduction of restaurant, its menu and dishes and price, and then make decision to walk in to eat or not.
And also according to a study by OTX research, about 2/3 of customers use the information they find through social media to influence their buying decisions. 67% of customers are likely to pass this information on to others, and over 60% trust information they find through social media more than traditional advertisements.
Therefore,Manhattan Deep Pan Pizza House, with a website of its own, would increase its brand awareness and visual identity,increase positive brand mentions online, improve search engine rankings. Then through reviewing website, a wider range of customer will know this restaurant, then the goal of increasing sales is achieved.Website coulde provide sufficient menu information resource for customers.