Going through seven step again

Step 1: Listen
Listen to what the clients' product or brand desires
Do as much research as you can on your client and try to form an opinion abou their core value
Place yourself in the shoes of a customer
What's the story?
You have to sell the product, otherwise the design is crap.
You see the product by spotlighting what is unique about it while casting a shadow on its competitors

Step 2. Unite
Unite creative team work
Involve the client early and often
Establish goals early

Step 3: Target the theme
A theme can communicate so much deeper that literal messaging and themes lead to style
Make that theme visible, supporting it with every design decision we make

Step 4: Concept
Without a solid concept, all you have is a bunch of disparate parts competing for attention instead of collectively forming a whole
A concept is an idea.
Our job as designers is to visually explain that idea.Concept is also a means through which you illustrate your theme:
sketching, storyboarding, collaborate with your client