Target group and Message

In order to get more information about pizza restaurant in København, I also use google to find. There are competitor restaurants serve pizza as main course. Such as Dominos pizza, but it concerntrate on take away business. And Restaurant Pizza Pasta in vesterbrogade 31, it only has A Lar Cart Pizza menu.


Our target group is 20-30 years old young people. Our message is A Large Cheap Buffet.
My client biggest advantage is that it really serve big amount of food with low price. Eating store buffet,with 69 or 79DKK, customers get eat pizzas,pasta,salad bar and hot food from warm bar. This also surprise me myself when I first know this buffet menu with so cheap price.
Nowadays, young people always use Mobile phone PLACE APP and GOOGLE MAP APP to search for restaurant around then they are outside. This pizza house also need a website of its own, and then showing on the website of the large buffet pictures and cheap price, that would be of cousre attract target group.