The follow is the SWOT analysis of Manhattan Deep Pan Pizza House
Strengths:
1.20 years history, has rich restaurant business experience
2.Expertise in Pizza making, and also provide other food
3.Pizza buffet sales way is unique
4.Has price advantage
5.Located in central copenhagen, the walking street, attract tourists
Weaknesses:
1. It has not website until now
2. Tourists are not frequent customers
3. Menu hasn’t been changed with the market for around 10 years
Opportunities:
1. Expand marketing range and a developing market by creating own website
2.Product gets improvement due to new competition
Threats:
1. Other nearby restaurant competitors, both pizza making and non-pizza restaurants
2. Price wars with competitor.
Conclusions:
In order to promote restaurant business andd increase profit, it must assess its external
and competitive environment. This will reveal the key opportunities it can take advantage
of and the threats it must deal with. And using its strengths and reducing its weaknesses.
While doing promotion through website, it can focus on showing customers its super big
buffet with cheap price.
Strengths:
1.20 years history, has rich restaurant business experience
2.Expertise in Pizza making, and also provide other food
3.Pizza buffet sales way is unique
4.Has price advantage
5.Located in central copenhagen, the walking street, attract tourists
Weaknesses:
1. It has not website until now
2. Tourists are not frequent customers
3. Menu hasn’t been changed with the market for around 10 years
Opportunities:
1. Expand marketing range and a developing market by creating own website
2.Product gets improvement due to new competition
Threats:
1. Other nearby restaurant competitors, both pizza making and non-pizza restaurants
2. Price wars with competitor.
Conclusions:
In order to promote restaurant business andd increase profit, it must assess its external
and competitive environment. This will reveal the key opportunities it can take advantage
of and the threats it must deal with. And using its strengths and reducing its weaknesses.
While doing promotion through website, it can focus on showing customers its super big
buffet with cheap price.
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