Saturday, 28 January 2012

Persona





The picture showed up is the persona I take in the walking street. His name is Danny Yan, a Chinese boy born in Denmark, 23 years old, one who loves pizza very much.He is a student in Copenhagen University. He frequently does shopping both in the walking street and shopping centers. When he shopping together with friends or family, when he feel hungry, he would like to find a restaurant serve with buffet menu.

He said when he feels hungry, with a certain amount of money, eating buffet is a very good choice. You can eat food without amount limitation, and in buffet, there are a lot of different food.
His budget for one buffet dinner is always around 150DKK. He knew Manhattan Pizza House several years ago when he studied in high school. At that time, his friends with him, they passed by in the walking street, they were attracted by the Pizza buffet menu advertisement downstairs, then they walk in.

In his daily life, he also use internet everywhere, at home, at school, by computer or mobilephone, he search in internet all the things he interested in.




The conclusion I get from Persona:


Buffet menu is a good choice for customers, and price is an important factor to attract customers.
This persona is also internet user, so having an own website is necessary and would of course

reach more potential customers to expand its market.

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