Problem formulation and task

Problem formulation :
Today I had supervision with Teacher Mike, he gave me some advice on my project problem formulation.
WHY of having a website of Manhattan Deep Pan Pizza House.Why should Manhattan Deep Pan Pizza have a website? Do potential customers check out the website before they make their buying decision? Could you order your pizza online? In which way would a website influence the customer behavior? Which expectations do customers have to a website of Manhattan Deep Pan Pizza?
My found out is that nowadays internet play an important part in people daily life, therefore this restaurant also need an own website to do promotion and expand its market.According to a study by OTX research, about 2/3 of customers use the information they find through social media to influence their buying decisions. 67% of customers are likely to pass this information on to others, and over 60% trust information they find through social media more than traditional advertisements.
Manhattan Deep Pan Pizza House, with a website of its own, would increase its brand awareness and visual identity,increase positive brand mentions online, improve search engine rankings. Then through reviewing website, a wider range of customer will know this restaurant, then the goal of increasing sales is achieved.Website coulde provide sufficient menu information resource for customers and customers can also make table booking on its website.


The boss of Manhattan Deep Pan Pizza House Fang said that he has run this restaurant for about 20 years, but now because of many reasons, the business is not like 20 years ago, and appear kinds of restaurant around, that means competitors.



Many restaurants and cafe,bars, have their own website, such as jensens bøfhus,baresso coffee. Using internet and website, business promotion could be done to people around every corn of the world.



This restaurant does not has its own website, so it need a website to promote its business, attract more customers to extend market and increase profit.





Task:


I want to do marketing analysis and design a website to promote business for Manhattan Deep
Pan Pizza House. This restaurant has a history of about 20 years, but so far hasnot got an own
website. Therefore I would design a website for it, and this is exactly what my client want me
to do. Now it is a world of internet, customers could search from internet get more information
about restaurant, menu, price and so on.