I experience and gain a lot from this intership period.
Go further in doing marketing analyse and using marketing tools.
Practise more effectively in communication with client and people outside school.
Using the website design knowledge which I learn into real use.
Monday, 19 March 2012
Sunday, 18 March 2012
Review of learning goals
My learning goals of the internship is:
Marketing
Communication
Improve my website design skills
Marketing
Communication
Improve my website design skills
Saturday, 17 March 2012
Thursday, 1 March 2012
Research
1.Why should Manhattan Deep Pan Pizza have a website? Do potential customers check out the website before they make their buying decision? Could you order your pizza online? In which way would a website influence the customer behavior? Which expectations do customers have to a website of Manhattan Deep Pan Pizza?
My found out is that nowadays internet play an important part in people daily life, therefore this restaurant also need an own website to do promotion and expand its market.
I interviewed young people passengers in the walking street, and they tell me they usually use Mobile phone PLACES App to search for nearby restaurants, and they will visit restaurant website to know more information about the introduction of restaurant, its menu and dishes and price, and then make decision to walk in to eat or not.
And also according to a study by OTX research, about 2/3 of customers use the information they find through social media to influence their buying decisions. 67% of customers are likely to pass this information on to others, and over 60% trust information they find through social media more than traditional advertisements.
Therefore,Manhattan Deep Pan Pizza House, with a website of its own, would increase its brand awareness and visual identity,increase positive brand mentions online, improve search engine rankings. Then through reviewing website, a wider range of customer will know this restaurant, then the goal of increasing sales is achieved.Website coulde provide sufficient menu information resource for customers.
My found out is that nowadays internet play an important part in people daily life, therefore this restaurant also need an own website to do promotion and expand its market.
I interviewed young people passengers in the walking street, and they tell me they usually use Mobile phone PLACES App to search for nearby restaurants, and they will visit restaurant website to know more information about the introduction of restaurant, its menu and dishes and price, and then make decision to walk in to eat or not.
And also according to a study by OTX research, about 2/3 of customers use the information they find through social media to influence their buying decisions. 67% of customers are likely to pass this information on to others, and over 60% trust information they find through social media more than traditional advertisements.
Therefore,Manhattan Deep Pan Pizza House, with a website of its own, would increase its brand awareness and visual identity,increase positive brand mentions online, improve search engine rankings. Then through reviewing website, a wider range of customer will know this restaurant, then the goal of increasing sales is achieved.Website coulde provide sufficient menu information resource for customers.
Friday, 24 February 2012
Wednesday, 22 February 2012
the rest parts of 7 steps
5. Eat the audience:
Due to the essence of work, most of the audience are invisible to web designers.
What they could do is imagine them in different ways and know what they want.
6 / 7 Fliter / Justify
Basically, they refer to the same stuff.
Every part of the design is important and should be deliberatley choosen.
Everything counts.
Due to the essence of work, most of the audience are invisible to web designers.
What they could do is imagine them in different ways and know what they want.
6 / 7 Fliter / Justify
Basically, they refer to the same stuff.
Every part of the design is important and should be deliberatley choosen.
Everything counts.
Tuesday, 21 February 2012
Going through seven step again
Step 1: Listen
Listen to what the clients' product or brand desires
Do as much research as you can on your client and try to form an opinion abou their core value
Place yourself in the shoes of a customer
What's the story?
You have to sell the product, otherwise the design is crap.
You see the product by spotlighting what is unique about it while casting a shadow on its competitors
Step 2. Unite
Unite creative team work
Involve the client early and often
Establish goals early
Step 3: Target the theme
A theme can communicate so much deeper that literal messaging and themes lead to style
Make that theme visible, supporting it with every design decision we make
Step 4: Concept
Without a solid concept, all you have is a bunch of disparate parts competing for attention instead of collectively forming a whole
A concept is an idea.
Our job as designers is to visually explain that idea.Concept is also a means through which you illustrate your theme:
sketching, storyboarding, collaborate with your client
Listen to what the clients' product or brand desires
Do as much research as you can on your client and try to form an opinion abou their core value
Place yourself in the shoes of a customer
What's the story?
You have to sell the product, otherwise the design is crap.
You see the product by spotlighting what is unique about it while casting a shadow on its competitors
Step 2. Unite
Unite creative team work
Involve the client early and often
Establish goals early
Step 3: Target the theme
A theme can communicate so much deeper that literal messaging and themes lead to style
Make that theme visible, supporting it with every design decision we make
Step 4: Concept
Without a solid concept, all you have is a bunch of disparate parts competing for attention instead of collectively forming a whole
A concept is an idea.
Our job as designers is to visually explain that idea.Concept is also a means through which you illustrate your theme:
sketching, storyboarding, collaborate with your client
Monday, 20 February 2012
Today intership midway
Today at school, we had intership midway presentation.
In the presentation, I introduced company name of my intership project,
and my learning goals are marketing, communication and improve website design skills.
My present work is create a new website for Manhattan Deep Pan Pizza House.
I also listen to other classmate presention of their intership expericence.
In the presentation, I introduced company name of my intership project,
and my learning goals are marketing, communication and improve website design skills.
My present work is create a new website for Manhattan Deep Pan Pizza House.
I also listen to other classmate presention of their intership expericence.
Sunday, 19 February 2012
Saturday, 18 February 2012
Thursday, 16 February 2012
Monday, 13 February 2012
Supervision with Mike at school
Today I had supervision with Mike at school. I told him my website idea and he gave me some idea. That is use my analysis conclusions and ask my target group their expectation from my product and my website. And theý I would easily find what would be the domain part of my website.
Friday, 10 February 2012
Wednesday, 8 February 2012
competitors website
I did research on 20-30 years old young people, find out that when they are outside and feel hungry, the places they often go are Mcdonald and Burger King. They sometimes just eat a cheap price of burger as one meal. So these places could be our restaurant competitiors because of cheap price.
I visit their website to see how their website attract customers. Then I find that they show a lot of delicious food pictures and cheap price on obvious positon, in order to easily attract customer attention. I could also use this in the website that I am going to create.
I visit their website to see how their website attract customers. Then I find that they show a lot of delicious food pictures and cheap price on obvious positon, in order to easily attract customer attention. I could also use this in the website that I am going to create.
Tuesday, 7 February 2012
Website idea
Focus on our target group, 20-30 years old young people, what I am thinking about is how to let my website attract them and how it be. And my analyse results should reflect on my website. I can interview my target group, what do they expect from my website and this restaurant? I should also visit its competitiors website to find what is important to attract target group?
Monday, 6 February 2012
supervision with Mike
Today I meet Mike at school. He said on 20 Feb, there would be a showcase. In that middle showcase, I can present what skills I improve and I learn during my intership. Not only the knowledge I learn in shcool, but also what I learn in the real society, like person relationship, teamwork, effective communication such kinds of softskills. And also the reflections show on my intership.
Saturday, 4 February 2012
Friday, 3 February 2012
Processes on video making
First, I choose pictures from those food photos which I took in Manhattan Deep Pan Pizza House. Also I choose a light and happy music as my video background music.
Second, I uploaded the photos and music I choose to the video software and started editting.
Third, I typed into some texts and make video title and edit.
Finally, I converted it into a certain form and saved it.
Corel VideoStudio Pro X4 -----Video editing software
I use Corel VideoStudio Pro X4 to edit and get my final version video.
Corel VideoStudio Pro X4 is the powerful, creative and easy way to take your video footage from shoot to show--fast. Quickly load, organize and trim SD or HD video clips.
Corel VideoStudio Pro X4 is the powerful, creative and easy way to take your video footage from shoot to show--fast. Quickly load, organize and trim SD or HD video clips.
It is step-by-step video editing for great-looking movies, and very fast, for new and first level learners, it also has guidance,really helpful.
Wednesday, 1 February 2012
Supervision with teacher
In the supervision with Mike, he pointed out the problem in my project process about my project and gave me some valuable advice.
He said it would be great to have a clear, logic structure in my process.
And my process shuold start out with a brief, task, problem formulation.
And ask me to show in a clear way what is the task, what is it I want to do.
And need conclusions for my Swot analysis and persona.
Ask what results I get from my questionaire.
Based on this supervison with Mike, I made restructure and improvement.
He said it would be great to have a clear, logic structure in my process.
And my process shuold start out with a brief, task, problem formulation.
And ask me to show in a clear way what is the task, what is it I want to do.
And need conclusions for my Swot analysis and persona.
Ask what results I get from my questionaire.
Based on this supervison with Mike, I made restructure and improvement.
Monday, 30 January 2012
Video idea
I have an idea of making a video introduce the super buffet menu and delicious food which serve in Manhattan Deep Pan Pizza House. The video I will also use into my website, on the Restaurant Menu subapage.
And also uploaded on Youtube.
A picture is worth a thousand words. So in the video, I am not going to use lots of texts, instead for I am going to use images. I will compose the buffet and food picture that I took in the restaurant, add some happy light music as background music. Then through this video, people will impressed by the delicious food and super buffet choice.
And also uploaded on Youtube.
A picture is worth a thousand words. So in the video, I am not going to use lots of texts, instead for I am going to use images. I will compose the buffet and food picture that I took in the restaurant, add some happy light music as background music. Then through this video, people will impressed by the delicious food and super buffet choice.
Saturday, 28 January 2012
Persona
The picture showed up is the persona I take in the walking street. His name is Danny Yan, a Chinese boy born in Denmark, 23 years old, one who loves pizza very much.He is a student in Copenhagen University. He frequently does shopping both in the walking street and shopping centers. When he shopping together with friends or family, when he feel hungry, he would like to find a restaurant serve with buffet menu.
He said when he feels hungry, with a certain amount of money, eating buffet is a very good choice. You can eat food without amount limitation, and in buffet, there are a lot of different food.
His budget for one buffet dinner is always around 150DKK. He knew Manhattan Pizza House several years ago when he studied in high school. At that time, his friends with him, they passed by in the walking street, they were attracted by the Pizza buffet menu advertisement downstairs, then they walk in.
In his daily life, he also use internet everywhere, at home, at school, by computer or mobilephone, he search in internet all the things he interested in.
He said when he feels hungry, with a certain amount of money, eating buffet is a very good choice. You can eat food without amount limitation, and in buffet, there are a lot of different food.
His budget for one buffet dinner is always around 150DKK. He knew Manhattan Pizza House several years ago when he studied in high school. At that time, his friends with him, they passed by in the walking street, they were attracted by the Pizza buffet menu advertisement downstairs, then they walk in.
In his daily life, he also use internet everywhere, at home, at school, by computer or mobilephone, he search in internet all the things he interested in.
The conclusion I get from Persona:
Buffet menu is a good choice for customers, and price is an important factor to attract customers.
This persona is also internet user, so having an own website is necessary and would of course
This persona is also internet user, so having an own website is necessary and would of course
reach more potential customers to expand its market.
Saturday, interview passengers in the walking street
This restaurant is located in the Strøget, the walking street of Copenhagen.This street has many shops, almost every tourist walk in this street to do shopping.
Since our target group is local people and tourists who like pizza, today Saturday many people do shopping in the walking street, so I interviewed among passengers, ask the following questions.
1. Are you local people or tourists?
2.When you are shopping in the walking street and feel hungry, do you find a restaurant to eat?
3.What factors you take into account when chooseing restaurants, which are the most important ones?
4.Do you have any budget for a dinner, if yes, how much DKK per person?
5. Do you know a pizza buffet restaurant here in the walking street?
6. In your daily life, what way do you know the different restaurants in Copenhagen?
The followings are some information we got from the interview.
1. The peopel I interviewed have both local people and tourists.
2. Price and delicious taste are the most important factors customers will take into account when they choose a restaurant.
3. Tourists know copenhagen restaurants through advertisement on the city map and tourist booklet such as Copenhagen This Week, also by internet searching. Local people know different restaurants by internet searching and recommendation by family relatives and friends. They use google.dk and krak.dk to do searching.
Questionaire results are as following:
Customers think 69 or 79DKK for a pizza buffet dinner is really cheap, so this restaurant has
price advantage and its buffet menu is attractive to customers.
price advantage and its buffet menu is attractive to customers.
Price and delicious taste are the most important factors customers will take into account when
they choose a restaurant. Therefore, with its cheap price advantage, this restaurant should
keep on food delicious taste.
Internet play an important part in people daily life, therefore this restaurant also need an own
website to do promotion and expand its market.
Brainstorm,3 Ring Target, SWOT analysis
The follow is the SWOT analysis of Manhattan Deep Pan Pizza House
Strengths:
1.20 years history, has rich restaurant business experience
2.Expertise in Pizza making, and also provide other food
3.Pizza buffet sales way is unique
4.Has price advantage
5.Located in central copenhagen, the walking street, attract tourists
Weaknesses:
1. It has not website until now
2. Tourists are not frequent customers
3. Menu hasn’t been changed with the market for around 10 years
Opportunities:
1. Expand marketing range and a developing market by creating own website
2.Product gets improvement due to new competition
Threats:
1. Other nearby restaurant competitors, both pizza making and non-pizza restaurants
2. Price wars with competitor.
Conclusions:
In order to promote restaurant business andd increase profit, it must assess its external
and competitive environment. This will reveal the key opportunities it can take advantage
of and the threats it must deal with. And using its strengths and reducing its weaknesses.
While doing promotion through website, it can focus on showing customers its super big
buffet with cheap price.
Strengths:
1.20 years history, has rich restaurant business experience
2.Expertise in Pizza making, and also provide other food
3.Pizza buffet sales way is unique
4.Has price advantage
5.Located in central copenhagen, the walking street, attract tourists
Weaknesses:
1. It has not website until now
2. Tourists are not frequent customers
3. Menu hasn’t been changed with the market for around 10 years
Opportunities:
1. Expand marketing range and a developing market by creating own website
2.Product gets improvement due to new competition
Threats:
1. Other nearby restaurant competitors, both pizza making and non-pizza restaurants
2. Price wars with competitor.
Conclusions:
In order to promote restaurant business andd increase profit, it must assess its external
and competitive environment. This will reveal the key opportunities it can take advantage
of and the threats it must deal with. And using its strengths and reducing its weaknesses.
While doing promotion through website, it can focus on showing customers its super big
buffet with cheap price.
Friday, 27 January 2012
Design for visual identity
Thursday, 26 January 2012
Target group and Message
In order to get more information about pizza restaurant in København, I also use google to find. There are competitor restaurants serve pizza as main course. Such as Dominos pizza, but it concerntrate on take away business. And Restaurant Pizza Pasta in vesterbrogade 31, it only has A Lar Cart Pizza menu.
Our target group is 20-30 years old young people. Our message is A Large Cheap Buffet.
My client biggest advantage is that it really serve big amount of food with low price. Eating store buffet,with 69 or 79DKK, customers get eat pizzas,pasta,salad bar and hot food from warm bar. This also surprise me myself when I first know this buffet menu with so cheap price.
Nowadays, young people always use Mobile phone PLACE APP and GOOGLE MAP APP to search for restaurant around then they are outside. This pizza house also need a website of its own, and then showing on the website of the large buffet pictures and cheap price, that would be of cousre attract target group.
Our target group is 20-30 years old young people. Our message is A Large Cheap Buffet.
My client biggest advantage is that it really serve big amount of food with low price. Eating store buffet,with 69 or 79DKK, customers get eat pizzas,pasta,salad bar and hot food from warm bar. This also surprise me myself when I first know this buffet menu with so cheap price.
Nowadays, young people always use Mobile phone PLACE APP and GOOGLE MAP APP to search for restaurant around then they are outside. This pizza house also need a website of its own, and then showing on the website of the large buffet pictures and cheap price, that would be of cousre attract target group.
Conversation with client on 25 Jan, Target group setting
Yesterday, I went to visit my client Fang in Manhattan Deep Pan Pizza House again. He said there are 2 kinds of pizza, American deep pan pizza and Italian thin pizza. And both local people and tourists are their customers. He told me based on his 20 years business experience of this restaurant,80% of their customers are 20-30 years old yong people. Therefore, I set it as our target group.
Tuesday, 24 January 2012
Problem formulation and task
Problem formulation :Today I had supervision with Teacher Mike, he gave me some advice on my project problem formulation.
WHY of having a website of Manhattan Deep Pan Pizza House.Why should Manhattan Deep Pan Pizza have a website? Do potential customers check out the website before they make their buying decision? Could you order your pizza online? In which way would a website influence the customer behavior? Which expectations do customers have to a website of Manhattan Deep Pan Pizza?
My found out is that nowadays internet play an important part in people daily life, therefore this restaurant also need an own website to do promotion and expand its market.According to a study by OTX research, about 2/3 of customers use the information they find through social media to influence their buying decisions. 67% of customers are likely to pass this information on to others, and over 60% trust information they find through social media more than traditional advertisements.
Manhattan Deep Pan Pizza House, with a website of its own, would increase its brand awareness and visual identity,increase positive brand mentions online, improve search engine rankings. Then through reviewing website, a wider range of customer will know this restaurant, then the goal of increasing sales is achieved.Website coulde provide sufficient menu information resource for customers and customers can also make table booking on its website.
The boss of Manhattan Deep Pan Pizza House Fang said that he has run this restaurant for about 20 years, but now because of many reasons, the business is not like 20 years ago, and appear kinds of restaurant around, that means competitors.
Many restaurants and cafe,bars, have their own website, such as jensens bøfhus,baresso coffee. Using internet and website, business promotion could be done to people around every corn of the world.
This restaurant does not has its own website, so it need a website to promote its business, attract more customers to extend market and increase profit.
Task:
I want to do marketing analysis and design a website to promote business for Manhattan Deep
Pan Pizza House. This restaurant has a history of about 20 years, but so far hasnot got an own
website. Therefore I would design a website for it, and this is exactly what my client want me
to do. Now it is a world of internet, customers could search from internet get more information
about restaurant, menu, price and so on.
Wednesday, 18 January 2012
Take buffet photo in Pizzahouse
Tuesday, 17 January 2012
Intership Starting
On Jan 16, I start my intership in Manhattan Deep Pan Pizzahouse,which located in the centre of Copenhagen. This restaurant has no own website, and I am going to design a website for it, and also do the marketing for it.
The first day, I met the boss of Manhattan Deep Pan Pizzahouse, Fang. He showed me around the restaurant, its buffet menu and A La Cart menu. From our conversation, I know the brief history of this restaurant and its menu. This pizza restaurant has a history of almost 20 years, it has both buffet and A La Cart menu.
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